Contel Intelligence Series

Accurately measuring competitor advertising activity has become harder than ever, particularly within the B2B and financial services space. Tracking print and other more tangible mediums gave a clear indication of what your peer group were spending, what they were saying, and how much they were saying it, but with digital and programmatic media this has changed dramatically.

Whilst there are tools available that may help rank top spenders across several performance indicators, the data usually relies upon a number of unique methodologies and benchmarking techniques, opposed to seeing what’s really happening.

One area in the digital sphere that does have a degree of reliability is through tracking content distribution.

We have built a huge data set based on thousands of pieces of content distributed globally to advisers, institutional investors, and other intermediaries.

Please see below to download our findings.

If you would like to take a closer look at the data and run any bespoke reports, please get in touch.