Social Media

February 24, 2016

Social Media is becoming increasingly important as a means of asset managers communicating with investors. Having a social media strategy is now a big part of the major funds marketing strategies with James Cardew, global head of marketing at Schroders, saying that in the next two or three years social media may become the dominant marketing channel for asset managers. He says that it is important to engage with clients and consumers where they already are rather than trying to take them to other areas. At WhiteSpider this is a change that we have embraced and been at the forefront of in the last few years

Link to the full article: http://www.ft.com/cms/s/0/1549d5ec-cf23-11e5-92a1-c5e23ef99c77.html#axzz40tonvy1M