#Growyourbusiness: how wealth firms can expand using pokes, links and tweets

July 24, 2013

Jul 10, 2013. While many wealth managers continue to ignore social media, for some companies, Twitter and LinkedIn have become central to their communication strategies as they look to build a strong social media presence. So how can private client businesses benefit from expanding their presence online?


Gemma Godfrey, Head of Investment Strategy at Brooks Macdonald Asset Management said:

“Acquiring clients or raising assets can be done by reaching a new audience and potential client base through those platforms”. Wealth managers can use different tools to raise brand awareness.

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Magnus Wheatley, Head of Press and Public Relations at Charles Stanley also said:

“We have seen multimillion pound portfolios and significant trades placed after engagement through social media and email marketing platforms. We have reached new audiences and incredibly diverse demographics through social media and we see on a daily basis, more and more people following and interacting with us”.

He believes social media boosts client demand; traffic on Charles Stanley’s websites increased by more than 25% in the three weeks after the group started ‘aggressively’ acquiring Twitter followers at the beginning of this year.

Charlotte Black, Head of Corporate Affairs at Brewin Dolphin explained:

“Our clients, both those who have known us for generations or those who have come to know us recently, are looking for expert advice and knowledge of the markets”. 18 months after inception, the company’s social media strategy has enabled it to showcase its strengths.