Iain is a Director of White Spider Media and one of the co-founders of the business. Iain has worked on both the buy and sell side of the media fence, initially at The Times and Sunday Times, then Financial Times magazines, before swapping sides to join Coltman Media, followed by Capital City Media.
Over almost 22 years Iain has accumulated a wealth of experience, contacts and insights into media planning and buying that he brings to bear when working with all White Spider Media’s clients. It is Iain’s expertise and track record that has led White Spider Media to become one of the leading media independents in the financial services sector, with clients ranging from Neptune, Barings, SWIP, Cavendish Asset Management and Caledonia Investments.
As Account Directors, Iain and Hugh both firmly believe their roles are to ensure that each client get the right mix of media to get the best out of each campaign. Both have a firm belief in ensuring that White Spider Media offers the most innovative digital media solutions but also how campaigns should not overlook the strengths of ‘old’ media and how they can creatively be brought to bear.