George started at White Spider in October 2012 having previously worked at a financial specialist media planning and buying agency and on the sales side at the Financial Times. He works across all media, and considers himself completely media neutral, from outdoor and print, to online and social media, depending on his clients’ needs which can range from brand exposure through to content distribution.
Since working at WSM he has been a key contributor in winning new business including Soc Gen and Royal London and relishes the opportunity of working on a new brief. Other current activity includes BMO and managing the consumer F&C products, and The Peoples Pension.
All his past and current experience gives him a broad range of knowledge across the financial services advertising landscape, from the generalist financial adviser, institutional investor, life and pensions intermediary to the retail trader and personal investor, amongst others.
His clients’ demands often require planning abroad and he has gained a lot of experience buying across Europe and beyond.