What next for digital advertising?

What next for digital advertising?

December 10, 2015

We’ll see significant developments in how both data and cross device attribution are used to boost ad campaign performance, says the vice president for EMEA at Yahoo. In the past couple of years, programmatic, native advertising and content marketing have quickly evolved from the realm of prediction to ‘must buys’ in most marketers’ digital planning, [&hellip…

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The rise of the ad-blocker blocker: Sourcepoint founder says consumers want ‘transparency’

December 4, 2015

Ad-blocker use is growing rapidly, as online consumers grow fed up with the combination of slow-loading web pages, pop-up ads and auto-playing video ads. According to a report from PageFair and Adobe earlier this year, there were, on average, 12m monthly active users of ad-blockers in the UK in the second quarter. How much this is affecting [&hellip…

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